Convergence culture is a a float of information and content through different media and platforms. It is as well a franchise as collective intelligence. Convergence culture encourages consumers to search for information through multitude of media. It's characteristic that it is impossible to master the information on given franchise for it is being ever complemented and tends to be encyclopaedic. Something like a cloud of information where people extract certain data and assimilate them to create their own intellectual database. Additionally convergence culture changed the perspective of a producer and consumer, so now we encounter an idea of participants So convergence culture is created individually in every consumer not in technological process.
