Warhammer franchise case

Another media franchise that is coherent is all the property of Warhammer. This title is strongly connected to convergence culture, because it links together a tabletop game, pen and paper rpg, video games, novels, comic books and so on. It is also split into to time periods: Warhammer fantasy and Warhammer 40k. Which keep strong consistency but develop their own unique elements for example in Warhammer 40k the main selling point is the image of a space marine, a hardened soldier, clad in an insanely heavy armour, wielding a chainsaw sword. In Warhammer fantasy universe the main focus is on the threat of Gods of Chaos, also there is a different main god Sigmar, whereas in WH 40k the main god is the Emperor. Warhammer is ever expanding world the proof of that are Warhammer Online which creates new characters for the IP and new Warhammer 40k pen and paper role playing game. This paragraph talks about coherence between both Warhammer 40k and Warhammer fantasy. In this example again there are two different situations former is a sci-fi universe and the latter a fantasy one. They are unified by some characters and elements but above all a strong art style. The races are very similar to each their respective counterparts from opposing universe, for example eldars are 40ks high elves from fantasy universe, or orcs are space pirates in WH 40k and respectively namadic tribes in fantasy. They can be recognized as their counterparts because of the mentioned art style. Elves as well as eldars wear pointy helmets and orcs wield similar short and broad daggers and respective ragged clothes and armour made out of thrash. Also both universes are influenced by Gothic architecture and recurring elements are skulls and scrolls attached to clothes and armour.